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From: Subject: Untitled Document Date: Wed, 7 Nov 2007 13:51:55 -0000 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0005_01C82145.5B75DC90" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.2180 This is a multi-part message in MIME format. ------=_NextPart_000_0005_01C82145.5B75DC90 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Content-Location: file://I:\eMedia\Untitled-1.html Untitled = Document Can't read = this email? View it=20 online

Newsletter for Tourism=20 Professionals November 2007

>=20 Welcome...

=91Welcome back! We=92re now = in the last=20 quarter of the year after an extremely challenging summer. = You will=20 have read the concerns expressed by Visit Britain=92s = chairman about=20 the fall in visitor numbers, especially from the USA, and = you may=20 well have suffered from the record bad weather. But there is = another=20 side to the story, especially here in the Northwest.

Rainfall is not bad news for everyone and visitor = attractions, of=20 which we have record numbers, have been experiencing = increased=20 attendances generally. The increase in visitor numbers in = the=20 Northwest has been way above the national average =96 = between April=20 and June we saw a 12% increase as opposed to 5% = nationally.

We also swept the board at the national Enjoy England = Awards for=20 Excellence in all the accommodation categories. For the = third year=20 in a row we won best small hotel and this year added = England=92s best=20 large hotel, best B&B and best caravan park. Last month = we held=20 the regional tourism awards, producing another strong batch = of=20 winners who will go on to represent us nationally next year. = Year on=20 year we are improving the quality of what we offer and word = is=20 spreading that this is a region which not only has record = numbers of=20 attractions but knows how to treat its visitors when it = comes to=20 places to eat and to stay.

We fought off international competition to host the = annual=20 convention of the Society of American Travel Writers. 500 = travel=20 writers from all over the USA and Canada spent the week with = us and=20 were bowled over not only by the range and distinctiveness = of our=20 heritage, countryside, cultural and other attractions, but = the sheer=20 warmth and quality of the welcome. Despite the strength of = the pound=20 against the dollar, which is making London especially = expensive,=20 they found plenty of cost- effective delights across this = region=20 which will be featuring in articles throughout North America = for=20 months to come. The publicity value is likely to run into = millions.=20

The drive for quality and distinctiveness is paying off. =

Over the past five years, we=92ve outstripped all the = other English=20 regions in our share of overseas visitors but we can do = more.

The countdown to Liverpool=92s year as European Capital = of Culture=20 has begun with the launch of an ambitious programme and = there are=20 opportunities to be gained from the 2012 Olympic Games. But, = however=20 good the attractions and the events are, it=92s the overall = visitor=20 experience which will persuade people to come back again and = recommend us to their friends.

Felicity Goodey = CBE
Chair,=20 Tourism England=92s Northwest=20

> News

Best=20 of the best in Northwest tourism

The best accommodation, the best tourist = attractions and=20 the best visitor experiences in the Northwest were = recognised at a=20 glittering awards ceremony in October.

Radisson Edwardian Hotel, Manchester, walked away with = the Large=20 Hotel of the Year trophy at the annual England=92s Northwest = Tourism=20 Awards, with the Hillbark Hotel in Wirral picking up the = Small Hotel=20 of the Year accolade.

The other winners included the National Wildflower Centre = for=20 Excellence in Sustainable Tourism, and Manchester Central = for=20 Excellence in Business Tourism.

The fourth annual England=92s Northwest Tourism Awards = was=20 organised by the NWDA and was hosted by BBC North West = Tonight=20 presenter Ranvir Singh.

James Berresford, Director of Tourism at the NWDA said: = "These=20 prestigious awards recognise and reward the leaders in this=20 important industry, the people and businesses that are = setting the=20 standards for others to follow. Maintaining the high quality = of our=20 offer is vital if we are to continue to succeed in what is a = very=20 competitive industry.=94

The rest of the winners were:

Bed and Breakfast of the Year =96 Boltongate Old = Rectory, near=20 Ireby, Cumbria=20
Self-Catering Holiday of the Year - Stone Cottage, = Ullswater,=20 Cumbria=20
Holiday Park of the Year =96 Sunset Park, Hambleton, = Lancashire=20
Large Attraction of the Year - Tullie House Museum and = Art=20 Gallery, Carlisle, Cumbria=20
Small Attraction of the Year =96 Ordsall Hall Museum, = Salford,=20 Greater Manchester=20
Tourism Website of the Year =96 www.liverpoolphil.com=20
Taste of England=92s Northwest =96 The London Carriage = Works,=20 Liverpool=20
Excellence in Customer Service =96 Lynn Taylor, Lady = Lever Art=20 Gallery, Port Sunlight, Merseyside=20
Visitor Experience of the Year =96 The Open = Championship 2006,=20 Wirral, Merseyside=20
Tourist Information Centre of the Year =96 Liverpool = 08 Place=20
Public Space Award =96 Keswick Market Place, Cumbria=20
Travel Journalist of the Year =96 Stephen = McClarence

Further=20 information and a full list of winners and nominees can be = found=20 here

Northwest is the best for inbound=20 tourists
=20
The Northwest=92s share of inbound = visitors has=20 outstripped all other English regions over the past five=20 years.

The region has enjoyed a 15 percent average annual growth = since=20 2002, and it accounted for 8 percent of all inbound visitors = to the=20 UK last year.

In 2006 the region=92s most significant source market was = Ireland=20 although figures show that over the past five years, visitor = numbers=20 from Switzerland and the Netherlands have grown the = fastest.

Most visitors said they came to the region to visit = family and=20 friends and the increase in traffic at Liverpool John Lennon = Airport=20 has contributed to air travel becoming an increasingly = significant=20 factor in the region=92s growth.

More = facts and=20 figures about inbound visitors can be found here

=20
US scribes = descend on=20 the Northwest

Over 500 American travel writers flew to the = Northwest=20 for the Society of American Travel Writers=92 52nd Annual = Convention=20 in early October.

It took three years of work by the NWDA, along with = partners=20 including Marketing Manchester and England=92s North = Country, to bring=20 the prestigious group to the region

All delegates had the opportunity to explore the area on = pre and=20 post convention tours and the convention is expected to = bring in=20 around =A31 million in expenditure and create a legacy of = lasting=20 publicity.

Peter Dodd, Marketing Director of England's North Country = called=20 the event a =93great coup=94 for the region.

=93Never before has one event played such a key role in = helping us=20 to promote Manchester and England=92s Northwest to the US = market,=94 he=20 said.

=93The Marketing Manchester team delivered an excellent = convention=20 and were great ambassadors for the region,=94 he added.

Read=20 the press release

Making tourism a winner after=20 Olympics

UK tourism could get an Olympic boost to the tune = of =A32.1=20 billion under plans published by the Department of Culture, = Media=20 and Sport.

Winning: A Tourism Strategy for 2012 and Beyond outlines = plans to=20 create a lasting legacy from the Olympic and Paralympic = Games which=20 will be held in London in 2012.

The strategy sets out how tourism must engage all UK = businesses=20 in a new campaign aimed at domestic and overseas visitors. = The plan=20 links to the region=92s Legacy Framework for the 2012 Games, = Be=20 Inspired, which sets out how the Northwest will use the = inspiration=20 of the 2012 Games to drive up standards in our tourism = industry.

Vie= w=20 Winning: A Tourism Strategy for 2012 and Beyond

View=20 Northwest Legacy Framework

Was it your = favourite?

Wastwater in the Wasdale Valley fought off strong = competition from the Gower Peninsula in Wales, Bamburgh = Castle in=20 Northumberland and Strangford Lough in Northern Ireland to = be voted=20 by viewers as =91Britain=92s Favourite View=92 on ITV = recently.=20

It is hoped that many more people will now be inspired to = visit=20 Cumbria and particularly the Lake District: =93Wastwater is = just one=20 of the many fantastic views we have to offer,=94 reveals = Sheona=20 Southern, Marketing Director at Cumbria Tourism. =93We live = in a=20 beautiful part of the world that is appreciated by around 16 = million=20 visitors every year and we are proud to show it off to many=20 more.=94

VisitBritain has produced a special map featuring all the = landscapes from the ITV series.

Order your copy = here

Sweet opening for Discovery=20 2008

Old Trafford football stadium in Manchester and = Tate=20 Liverpool are just two of the prestigious venues that will = be=20 hosting VisitBritain=92s bi-annual flagship incentive = experience=20 Discovery on 19-21 October 2008.

The event enables international buyers from the world=92s = leading=20 companies to identify the venues, destinations and = experiences for=20 their meetings, conferences and incentive programmes.

Manchester and Liverpool in England=92s Northwest are the = two=20 winning cities that will hold the event. Discovery 2008 is = supported=20 by Marketing Manchester, the Mersey Partnership and the = Northwest=20 Regional Development Agency (NWDA).

NWDA Executive = Director=20 of Marketing Peter Mearns said: =93Business tourism is a = hugely=20 lucrative industry that has fantastic potential here in the=20 Northwest. Discovery is the perfect opportunity to = demonstrate the=20 breadth and quality of the meetings and conference = facilities=20 available in the Northwest, as well as the excellent visitor = experience on offer. =94

For further information contact Alex Paul on 020 8563 = 3252 or=20 email alex.paul@visitbritain.org= =20

Major golf championship returns to = the=20 Northwest

The Open Championship will return to Royal Lytham = and St=20 Annes in 2012. It will be the first time the prestigious = golfing=20 event has been held at the course since 2001 and could = provide a=20 massive financial boost to the region - the 2005 = championship at St=20 Andrews was worth =A372 million to the Scottish = economy.

The Northwest is home to England=92s Golf Coast and is no = stranger=20 to the Open. The successful 2006 event was held at Royal = Liverpool=20 in Hoylake and the 2008 event will be held at Royal Birkdale = near=20 Southport.

More=20 Information

QEII crosses the Mersey to new = cruise liner=20 facility

Thousands of people turned out to welcome the = Queen=20 Elizabeth II back to its =91home town=92 in the = Northwest.

The famous luxury liner was visiting Liverpool to attend = the=20 official opening of the city=92s new cruise liner facility = and as part=20 of her 40th birthday celebrations.

The Duke of Kent unveiled a plaque to commemorate the = opening of=20 the =A319 million facility which will allow the world=92s = greatest=20 cruise ships to return to the Mersey on a regular basis. = Funding for=20 the facility included =A310 million from the NWDA and =A37.1 = million=20 from the Merseyside Objective One programme.

NWDA Chief Executive Steven Broomhead said: = =93Liverpool=92s new=20 cruise liner facility will provide a major boost for the = region=92s=20 tourism industry, and will put Merseyside and the Northwest = on the=20 map as a major international cruise destination.=94

More=20 Information

Macca spectacular for Liverpool=20 08

A spectacular programme of events is in store = when=20 Liverpool=92s year as European Capital of Culture gets=20 underway.

The programme was launched in September and will include = a=20 concert by Sir Paul McCartney in June and a performance of = Britten=92s=20 War Requiem at Liverpool Cathedral.

Many of the items on the programme are a result of = collaboration=20 between the Liverpool Culture Company and cultural = institutions,=20 artists and performers from Liverpool, and beyond.

Speaking at the launch event, Sir Paul McCartney said he = was=20 excited by the programme of events and hoped the public = would be=20 too.

=93I=92m very proud of the city and I look forward to = welcoming you=20 all and showing you a good time. It=92s going to be a great = year!=94 he=20 said.

More = Information

New websites designed to attract = visitors to=20 Chester & Cheshire

Two new websites will put England=92s Northwest = firmly on=20 the map for web-browsing holiday makers.

Visitchester.com and visitcheshire.com have both gone = live=20 offering a =91one-stop shop=92 for people planning to visit = the region.=20 Both sites feature a vibrant design, up to the minute = content and=20 should attract more than 40,000 =91hits=92 per month.

People considering a visit to the region will be able to = book=20 accommodation, purchase attraction tickets, research events = and plan=20 trip itineraries using the sites.

View=20 VisitChester.com

View=20 VisitCheshire.com

Loyd Grossman launches Lancashire = food=20 fest

Taste Lancashire 08, the county=92s forthcoming = year long=20 celebration of local produce and suppliers, was launched in = Garstang=20 on 10 October by Loyd Grossman.

The former host of Masterchef, who has also agreed to = become=20 patron of the programme, sampled the world=92s largest = hotpot* at the=20 event with the comment: =93I am pleased to lend my = support=85 good=20 ingredients make for good cooking and Lancashire has many = examples=20 of fine food and drink.=94

Go to http://www.tastelancashire08.c= om/=20 to find out more about this initiative: including a = smorgasbord of=20 food festivals, promotions, competitions, recipes, and = special=20 offers coordinated by the Lancashire and Blackpool Tourist = Board=20 with support from the NWDA.

*currently being verified by Guinness World Records.

DIARY

19 October - 08 December- The Turner Prize at = Tate=20 Liverpool
The Turner Prize is being held outside = London=20 for the first time since it was founded in 1984. The winner = is=20 announced 3 December.
More = information

22 November - The Lancashire Excellence in = Tourism Skills=20 (LETS) Awards
Paramount Imperial Hotel in = Blackpool.=20
More=20 information

22 November - CATS awards - Swinging Sixties = Christmas=20 Party
Celebrate the Achievement of Talented = Staff (CATS)=20 involving some of the most successful tourism and retail = businesses=20 in Cheshire.
More=20 information

> Published by the = NWDA

We welcome your = feedback: please=20 contact us at the address below or by email to Katherine.OConnor@nwda.co.uk

Cumbria = Tourism
01539=20 822222 - www.cumbriatourism.org
Lancashire and = Blackpool=20 Tourist Board
01257 226600 - www.visitlancashire.com=20
Marketing = Manchester
0161=20 237 1010 - www.marketingmanchester.com=20
Mersey = Partnership
0151=20 227 2727 - www.merseyside.org.uk/MOST=20
Visit Chester and=20 Cheshire
01244 405600 - www.visitchesterandcheshire.co.uk

Whilst every care has been = taken in the=20 compilation of this e-newsletter and the statements = contained in it=20 are believed to be correct at the time of going to press, = the=20 publishers and promoters of this publication are not liable = for any=20 inaccuracies.

This e-mail was sent by NWDA, = located at=20 Renaissance House, Centre Park, Warrington, Cheshire WA1 1XB = in the=20 UK.

Update your details here=20

Remove yourself from THIS newsletter list=20 here.=20

Opt out of ALL NWDA mailings=20 here

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