Tourism Strategy
The Agency has the strategic responsibility for tourism in the
Northwest. This strategic role has led to the creation of five
sub-regional tourist boards, which are the primary delivery
partners for tourism in the region, and the Tourism Forum for
England’s Northwest.
The Strategy for Tourism in England’s Northwest serves to guide
the continued growth and success of the industry. It outlines the
steps needed in order to achieve the shared vision of delivering a
world-class offering for all visitors to England’s Northwest. This
is supported by the strategies produced by the individual tourist
boards, the Strategic Marketing Framework and a Strategy for Major
Events. (also see our Major Events
page)
Strategy
for Tourism in England's Northwest
Strategic Marketing
Framework
Strategy
for Major Events
In addition, the Business Tourism Framework and Visitor
Information Framework add depth to the tourism strategy, whilst the
Sustainable Tourism Framework provides a sound foundation for all
marketing and development outlined in the main strategy. The
Tourism Research Strategy for England’s Northwest ensures that we
have a strong evidence base for all of the actions outlined in the
Strategy for Tourism.
Tourism Research
Strategy
These strategies were developed and are being delivered in part
through the Tourism Forum for England’s Northwest. The Tourism
Forum brings together the five tourist boards, the NWDA, the
Northwest Regional Assembly
(NWRA), Culture
Northwest, business people, independent tourism experts and the
national tourism body VisitBritain.
The Tourism Forum has been created to drive up the quality and
range of facilities and attractions in the Northwest, as well as to
market the region to an increasingly broad range of potential
visitors.
The creation of the five new tourist boards has opened up new
opportunities for local authorities to engage with the tourism
agenda, both strategically and operationally. The NWDA has set out
its thinking on how local authorities and tourist boards can best
work together to take forward the ambitious agenda for tourism in
the publication Great Destinations.
Great
Destinations
In addition the NWDA is working on a Cluster Development
Framework, which will identify an approach and way of working that
supports the Visitor Economy model in a practical way, linking the
marketing, business development and support, skills and
productivity activities of the tourist boards and their
partners.
To view the regional tourism website visit www.visitenglandsnorthwest.com