08 February 2010
£3.9m for Brand New Brighton
Plans for the redevelopment of New Brighton have been boosted by
a £3.9 million investment from the Northwest Regional Development
Agency (NWDA).
The investment will enable Neptune Developments and Wirral
Council to take forward phase 2 of Brand New Brighton, a scheme
which aims to deliver a mixed use development along the town’s
waterfront that will include a range of new retail and leisure
amenities.
The NWDA’s investment in phase 2 will support land remediation
and the delivery of a series of integrated public realm
improvements across a 14 hectare stretch of the New Brighton
seafront. These improvements will include a new model boating lake
and associated car parking provision, high quality promenade,
including new hard and soft landscaping works and improved access
points and improved lighting and seating along the promenade
area.
Phase 2, which will lever a further investment of £33.6 million
from Neptune Developments, will build on the first phase of the
programme which received a £3.6 million investment from the NWDA
via the Mersey Waterfront Programme towards the £11 million new
Floral Pavilion theatre and conference centre, which was
successfully delivered by Neptune Developments.
The delivery of Phase 2 of the project will:
• Create 714 new jobs through a series of new retail and
leisure facilities by 2012.
• Attract 6 new businesses to New Brighton
• Deliver 20,667 sq m of new floorspace through the new retail
and leisure facilities created
• Deliver a programme of public realm and environmental
improvements across a 14ha site.
Other elements of Brand New Brighton include a major foodstore,
hotel, upgraded marine lake and sailing school facilities, an
outdoor lido and commercial and leisure facilities including a
cinema, fitness centre, restaurants and bars.
Steven Broomhead, Chief Executive of the NWDA, said:
“Brand New Brighton is the largest single transformational
project in the wider Mersey Waterfront Regional Park initiative and
a significant signature project for the Liverpool city-region.
The NWDA’s investment in Phase 2 of the programme will build on
the achievements of the first phase of the project, which delivered
the stunning floral pavilion, supporting the delivery of a mix of
commercial, retail and leisure uses that will boost the town’s
economy and capitalise on its prime waterfront location.”
Wirral Council Leader, Cllr Steve Foulkes, said:
“This investment by the NWDA is fantastic news for Wirral and is
a demonstration of the Agency’s commitment to the regeneration of
New Brighton. Phase One has delivered real benefits to the town
already via the Floral Pavilion and I’m looking forward to Phase
Two and the exciting opportunities it will bring. At a time of such
economic uncertainty it is also a testimony to the hard work
undertaken by both Council Officers and Members that we are
continuing to deliver on the objectives set by Wirral’s Investment
Strategy.”
Steve Parry, Managing Director of Neptune Developments,
said:
“We would like to thank the NWDA for their continuing support of
our project in New Brighton as we work hard to deliver a scheme
which will transform the area.
“The NWDA’s investment in public realm will complement the
commercial scheme which will deliver the foodstore, hotel, upgraded
marine lake and sailing school, outdoor lido and the commercial and
leisure facilities such as cinema, fitness centre, restaurants and
bars.
“All of this will undoubtedly provide a great boost to the local
economy in this difficult time, as already achieved by Phase 1. We
will continue to work closely with Wirral Council to create a new
New Brighton for the people of Wirral.”
-ends-
For further information please contact Sarah Moston, Press
Officer on 01925 400552 or 07810 528 471 or Sarah.Moston@nwda.co.uk
For further information and to view all press releases visit us
at www.nwda.co.uk/press
The Northwest Regional Development Agency (NWDA) leads the
economic development and regeneration of England's Northwest and is
responsible for:
• Supporting business growth and encouraging
investment
• Matching skills provision to employer needs
• Creating the conditions for economic growth
• Connecting the region through effective transport and
communication infrastructure
• Promoting the region’s outstanding quality of life